Welcome to Creeden Consulting

Maybe you're starting a biotech venture, and you have the pre-clinical and clinical development steps mapped out, but how will you build a scientific advisory board that will help you get to market? What are the evidence generation needs that will engage HCPs to adopt your solution? How will you navigate the payer strategy and market access aspects?

Sure there are good agencies that can execute on your plans. But if you are unsure of your plans, or maybe struggling with bigger leadership topics like influence, stakeholder management and internal communications, you need more than a project proposal.

Imagine having an advisor you could rely on to steer you in the right direction for your company and career? Someone to propose the right questions to ask, who has navigated the politics and conflicting tradeoffs of healthcare strategy and developed leaders such as yourself?

I have advised multi-billion-dollar companies to non-profit patient advocacies, biotech startups and industry-leading diagnostics providers, and can offer flexible advisory arrangements to fit your needs. Email me now!

Our companies help shorten the diagnostic journey for rare disease patients and deliver the world's leading genomics expertise wherever and whenever it is needed.

Bootstrapping two startups in market testing now, validating our assumptions of demand and delivery.

Meanwhile, I consult for several Pharma companies, VCs and investors on medical strategy, diagnostics, digital health and genomics.

In my spare time, I am writing a book! 20 years of medical leadership in the Pharma, Diagnostics and Decision Insights industries have taught me that integrating experts into industry roles is the biggest challenge to delivering effective strategy and execution for startups and go-to-market planning. Academic and medical thought leaders are crucial for the success of any healthcare company, but success in the clinic or academia require very different skillsets than those required for stakeholder management in a company setting. I bring my experience across three continents to help mid-late growth healthcare companies make the most of their experts, and help KOLs make a successful transitions to industry.

See my Leading Medical Affairs blog!

"James, it was really a pleasure working with you. You make challenges become easy to overcome and as a leader you act as a glue to ensure the team works properly. I learned a lot from you." - Luis

Clinical and academic success requires very different skillsets than those required for success in business. I have worked with experts and leaders in healthcare companies around the world, and have experienced the challenges of integrating experts or KOLs into healthcare companies at all levels. These are common challenges, but each situation is unique and requires a personalised approach. 

The best leaders have authentically aligned their own motives to the success of their company: I help them to hear the feedback from their new colleagues, build engagement and manage their stakeholders successfully. Contact me to learn how I can help you be more successful.